Understanding the Investor Code
Before you pitch - you need to understand what Investors are looking for. 60% is you - and not your idea.
Who you are and how Investors see you really matters.....We explain how. And how to make that work for your business idea.
Once you understand this you will know how focus on the 90% that matters.
Let's be realistic here. A lot of people have startup ideas but only a few get funded.
The difference is that the funded companies have a story that investors want to hear and they know exactly how to tell it.
It's more than just a story - it is structured story, specially calculated to anticipate all the concerns of an investor.
The first step is understanding the investor mindset - the next step is to craft your pitch.
This book will open the door for you!
Are You Fundable?
Before you pitch you need cover these 10 bases.
These are the 3 main things Investors look for. Bonus points tor patents..